At Upside, I played a key role in elevating the brand’s visual and marketing presence across multiple channels. As part of the creative team, I contributed to a full brand identity relaunch, helping to modernize the company’s look and feel while maintaining its core mission of rewarding everyday purchases. My work spanned social media campaigns, digital and print advertising, website design, and event marketing materials. I also developed an illustration library to bring a cohesive and approachable style to the brand’s communications.
Brand Identity | Brand Marketing | Illustrations | Social media